How Raz-Baby was born
Raz-Baby was started in 1999 by two sisters, Lidia and Aida Viana. Shortly after the birth of Aida’s second child, the sisters were talking over lunch about ways to soothe her son’s teething discomfort. The teethers available in the marketplace were too large and none of them were hands free. Along came a raspberry with a dessert and they both liked the bumpy texture of the fruit for a teether. From this lunchtime discussion, RazBaby Innovative Baby Products was born.
The project was launched with the company’s namesake product – the first hands free raspberry shaped teether that soothes the sensitive gums of newborns and infants. The Raz-Berry teether is made of high quality medical grade silicon. While developing the RaZ-Berry teether, the sisters were brainstorming on how to improve on a traditional pacifier.The Keep-it-kleen pacifier was introduced in 2003. Currently, the sisters are developing new innovative baby products.